03/05/21 Roundup: This Week’s Best Higher Ed Marketing Content

As we round out the first week of March, I wanted to take a moment to provide a recap of the best higher education marketing content of the week.

From the broader world wide web of information:

Social Audio: What It Means for Marketers and Businesses from Social Media Examiner. “Social media—traditionally seen as text, emojis, and videos—has a new component: social audio.” As higher education marketers, we need to be aware of Clubhouse, Twitter Spaces and Fireside. Here’s more of what you need to know from Social Media Examiner. 

5 Types of Video to Add to Your Social Media Marketing from Content Marketing Institute. Video marketing helps engagement on your social media channels. Content Marketing Institute suggests five types of videos to add into your social media marketing. 

Recruitment to Yield: Rethink the Campus Guest Experience from Credo Higher Ed. My colleagues at Credo Higher Ed talked with enrollment leaders regarding adapting the campus guest experience. The article poses four questions to reflect on your own campus guest experience. 

Your School’s Guide to Higher Ed Social Media Stories in 2021 from Higher Education Marketing. Social media stories are very popular in social media marketing for schools. LinkedIn Stories, Twitter Fleets – how to use them and examples included. 

Content produced by the team at Caylor Solutions this week includes:

Driving Affinity Through Innovative Marketing at Universities from the Caylor Solutions blog. More from our conversation with Ethan Braden of Purdue University – read how they used higher ed marketing to drive affinity during one of the first campus reopenings after the Covid-19 shutdown. 

From the Higher Ed Marketer podcast: How a Multi-Platform CRM can Drive Marketing Insights. In this week’s podcast, Troy Singer and I talk with Jeurell Smith, Institutional Data Analyst at Otterbein University about how to lead multi-platform CRM integration at your university, benefits of syncing your data and marketing team communication and more. 

From the Caylor Solutions YouTube archives: Does Your Marketing Use Social Proof? In this video, I discuss the importance of using social proof in your higher education marketing. From photos of students on campus to testimonials of parents and faculty, even infographics and outcomes.  

Video: How to Get More Out of Name Buys from Services Like Encoura.