by Bart Caylor | Mar 11, 2024 | Featured, Strategies, Websites
A student-centric website can lead to greater engagement and enrollment success because it puts the focus on the most important person in the transaction—the prospective student. As we’ve laid out in other posts, the most important piece of marketing content you have...
by Bart Caylor | Jul 21, 2015 | Blog, Featured, Higher Ed Marketing, Ideas
Does your school marketing connect the dots for your prospects? Individually, each of your marketing pieces makes sense: you had a need and you filled it. You have your brochure, your website, and even your Facebook or Twitter account. Check, check, check. But, have...
by Bart Caylor | Nov 27, 2023 | Branding, Marketing Strategies, Blog, Featured, Higher Ed Marketing
A partnership with a higher ed marketing agency could be the difference maker in the future outlook of your college or university. How so? Well, let’s check the numbers. In 2019, American higher ed institutions collectively spent $2.2 billion on marketing, and it’s...
by Bart Caylor | Sep 7, 2016 | Featured, Higher Ed Marketing
Of all the audiences you communicate to as a higher education marketer, alumni are among the most rewarding and satisfying segment. If you market well to your alumni, they’ll return the favor and take care of the alma mater. The reasons you should market specifically...
by Bart Caylor | Mar 20, 2025 | Featured, Future of Higher Ed, Strategies, Email Marketing, Podcast, Leveraging AI
Higher ed email marketing campaigns send thousands of emails every year—to prospective students, current students, alumni, and donors. But with inboxes more crowded than ever, how can universities improve higher ed email marketing to make sure their emails actually...
