by Bart Caylor | Aug 16, 2016 | Featured, Higher Ed Marketing
If fundraising were in the Olympics, capital campaigns would be like women’s gymnastics or men’s swimming. It’s the event everyone watches, the activity that gets all the attention. By the way, here’s one of my favorite Olympic sports that doesn’t get much attention....
by Bart Caylor | Nov 5, 2018 | Marketing Strategies, content marketing, Blog, Featured, Higher Ed Marketing
QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why. Like barcodes, QR codes are symbols that convey information to computers visually. And like a barcode, QR codes require an...
by Bart Caylor | Apr 6, 2020 | Enrollment, Blog, Featured, Higher Ed Marketing
Online video meetings can be an incredible tool to improve your enrollment process. Learn how you can leverage the power of Zoom video meetings to bring more students to your school. DISCLAIMER: I do NOT get any money or other kind of benefit from writing this...
by Bart Caylor | May 15, 2015 | Blog, Featured
How to Update Your Education Website in the Wake of Mobilegeddon Is your site optimized and functioning as it should? Has Google’s recent announcement caused your search engine rankings to drop? Are you confident in how your site looks to the search engines? Earlier...
by Bart Caylor | Sep 18, 2023 | Blog, Featured, Future of Higher Ed
To say a lot has changed since I last wrote about the Metaverse in July 2022 would be an understatement. Back then, the idea of the Metaverse was much more exciting than its operational state. That’s because, holistically, the technical hurdles in Mark Zuckerberg’s...
