by Bart Caylor | Oct 14, 2024 | social media, Featured, Strategies, Generation Z
If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...
by Bart Caylor | May 8, 2023 | Branding, Blog, Featured, Higher Ed Marketing
Your brand matters. It is the essence of what people think about — and, crucially, how they feel — when they think about your school. Hopefully, at some point, your marketing department put serious effort into articulating a brand identity that gives shape and...
by Bart Caylor | Jan 13, 2020 | Enrollment, Blog, Featured
The near future shows an increase in declining enrollment. But there is hope – if you’ve got a solid enrollment marketing strategy in place. Here is an umbrella for rainy days ahead. What I’ve been reading lately doesn’t bode well for private colleges and...
by Bart Caylor | Jun 1, 2020 | Marketing Strategies, Marketing Campaigns, Enrollment, Blog, Featured, Higher Ed Marketing
The marketing funnel is a classic model for acquiring prospects and converting them to customers. Adapting it to higher ed is key to a successful enrollment marketing strategy. Basically, the generic AIDA model works like this: Get the attention of a broad set of...
by Bart Caylor | Jun 8, 2020 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
Outsourcing marketing functions from printing and direct mail to video production, email, digital advertising and social media isn’t new for higher ed, but it has become increasingly essential in recent years. The trend of decreasing enrollment nationwide has driven...
