7 Ideas for Personalizing the Student Prospect Experience

by Bart Caylor | Oct 10, 2022 | Marketing Strategies, Blog, Featured, Strategies, Tools

A few years ago, I witnessed first-hand the power of personalizing the student prospect experience. In last year’s mascot marketing podcast blog, I told the story of my oldest son Ben’s school application experience. He applied to and was accepted by several schools....

Tools

by Bart Caylor | Aug 3, 2022

Tools Our [Your] Resources  View Resources The Higher Ed Marketer Podcast The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is...

How to Up Your Video Content Game for College Marketing

by Bart Caylor | Sep 21, 2020 | Blog, Featured, Higher Ed Marketing, social media

When I say, “You should create more video content,” does a groan escape your lips? Or, if you know it’s true, do you start to sweat a little? I get it. College marketing is a tough job. You’ve got all the responsibilities of maintaining a brand, proving...

Need to Drive Up Student Enrollment ASAP? 5 Tips to Convert Higher Ed Leads into Applicants

by Bart Caylor | Nov 20, 2023 | Featured, Enrollment, Blog, Email Marketing

In higher ed, the typical traditional student enrollment funnel is long. It starts as early as sophomore year, maybe earlier, with many touch points along the way. But just like other kinds of “funnels” (hint hint), there comes a point after you’ve qualified and...

10 Awesome Tools for Higher Education Digital Marketing

by Bart Caylor | May 2, 2022 | Blog, Featured, Higher Ed Marketing, Email Marketing, social media, Websites

Imagine you have to build a house in a few weeks when it really takes months. But you don’t have to imagine it, do you? Because the “house” is your higher ed digital marketing plan! You could just have at it with whatever antiquated tools you can find lying around. ...