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Scaling AI Fluency for Marketing Teams: How ASU Leads with Innovation and Intent

Scaling AI Fluency for Marketing Teams: How ASU Leads with Innovation and Intent

by Bart Caylor | Apr 24, 2025 | Featured, Tools, Leveraging AI

AI fluency for marketing teams is no longer a nice-to-have — it’s a must. In the rapidly evolving world of higher education, artificial intelligence has become more than just a buzzword. It’s a transformative tool that, when used well, can elevate everything from...
The AI-Empathy Paradox: Artificial Intelligence in Student Engagement

The AI-Empathy Paradox: Artificial Intelligence in Student Engagement

by Bart Caylor | Mar 27, 2025 | Strategies, Featured, Podcast, Tools

Artificial intelligence in student engagement is transforming the way higher education institutions communicate with prospective and current students. But can AI actually make marketing more human, empathetic, and effective? For many higher ed marketers, the idea of...
How to Market a College with a Small Budget

How to Market a College with a Small Budget

by Bart Caylor | Mar 24, 2025 | Featured, Ideas, Tools

How to market a college with a small budget is a challenge that many higher ed marketers wrestle with. But the good news is you don’t need a massive budget to create content that actually connects with prospective students. In fact, some of the most effective...
How Higher Ed Marketers Can Use AI to Improve Critical Thinking and Strategy

How Higher Ed Marketers Can Use AI to Improve Critical Thinking and Strategy

by Bart Caylor | Mar 3, 2025 | Leveraging AI, Tools, Featured, Future of Higher Ed, Strategies

Learning how higher ed marketers can use AI to improve critical thinking is essential for staying competitive in today’s digital marketing spaces. Some higher education marketers worry that AI might diminish human creativity and strategic decision-making. They fear...
Enrollment Growth Strategies That Transformed Defiance College

Enrollment Growth Strategies That Transformed Defiance College

by Bart Caylor | Feb 27, 2025 | Ideas, Enrollment, Featured, Strategies, Podcast, Tools, Recruiting, Leveraging AI

Higher education is facing enrollment challenges, but Defiance College is proving that bold, data-driven enrollment growth strategies can reverse declining numbers. With small colleges struggling to attract students, institutions must adopt new, innovative approaches...
Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers Need

Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers Need

by Bart Caylor | Feb 24, 2025 | Future of Higher Ed, Strategies, Tools, Leveraging AI, Featured

Overcoming fear of AI in marketing is essential for higher ed professionals adapting to the rapid changes of generative AI. There’s a natural tendency to resist change, especially when it disrupts our confidence in how things are done. AI is evolving rapidly, and...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us