The 5 Areas of Professional Development with the Highest ROI for Higher Ed Marketing Teams

by Bart Caylor | Dec 16, 2024 | Featured, Ideas, Future of Higher Ed, Teams

The idea of professional development is not a new concept, but sometimes it’s hard to see the connection between spending time in training and concrete marketing results.  But I have seen the growth in marketing results that comes directly from the professional...

How Higher Ed Leaders Can Build Transformational Brands

by Bart Caylor | Dec 12, 2024 | Branding, Featured, Strategies, Podcast, Teams

Cultivating a transformational brand is essential for colleges and universities to stand out in today’s increasingly competitive higher education landscape.  A strong, transformational brand does more than attract prospective students; it creates a lasting emotional...

Implementing Generative AI in Higher Education

by Bart Caylor | Dec 9, 2024 | Featured, Strategies, Tools, Teams

Despite being one of the most transformative technologies of our time, implementing generative AI in higher education has been met with both excitement and apprehension.  For many institutions, embracing AI technology feels daunting, not simply because of its...

Leadership in Higher Education During Times of Change

by Bart Caylor | Nov 14, 2024 | Leveraging AI, Featured, Ideas, Future of Higher Ed, Strategies, Podcast, Teams

If there is anything I know for sure, leadership in higher education is more critical than ever.  Colleges and universities are facing new challenges from every angle: shifting student demographics, digital learning transformations, evolving workforce needs, and a...

Mobilizing Student Content Creators

by Bart Caylor | Nov 11, 2024 | social media, Featured, Strategies, Teams

If you’re fighting an up-hill battle to consistently produce social media content on a shoestring budget and limited staff, I highly recommend recruiting a team of student content creators to join forces with you. While the barriers to entry for social media are...

Should You Create an In-house Agency with Your Higher Ed Marketing Team?

by Bart Caylor | Oct 24, 2024 | Ideas, Strategies, Podcast, Teams, Featured

In a bold move, Purdue University has restructured its marketing department into an in-house agency, now known as Purdue Brand Studio.  This strategic transformation aims to elevate the university’s storytelling capabilities and align creative efforts with...