by Bart Caylor | Mar 3, 2022 | Websites, Featured, School Websites, Podcast
In the 90’s, some schools needed convincing before launching their university websites. Fast forward to today, not only is it essential, it requires a superior level of content, keywords, and updates if you hope to differentiate yourself. I’ve been involved with my...
by Bart Caylor | Oct 28, 2021 | School Websites, Branding, Marketing Strategies, Featured, Websites, Podcast
Is your higher ed website up-to-date and authentic to who you are? Learn how to strengthen your admissions funnel through authenticity in marketing. A higher ed website is often a family’s first look into your college or university. If you haven’t updated your website...
by Bart Caylor | Apr 19, 2021 | Blog, Featured, Higher Ed Marketing, School Websites
As you think through the most effective communication strategy for your school to attract students, guide them through the admission process and retain them, could mobile apps help? Whether yours is an independent K-12 school or higher ed institution, if you have an...
by Bart Caylor | Jul 27, 2020 | Websites, School Websites, Websites, Blog, Featured
Your school’s enrollment website is one of the primary tools in your digital marketing toolkit. If you see any of these signs that your enrollment website is “broken,” it’s time for an overhaul! It’s hard to stress just how important your school’s enrollment website...
by Bart Caylor | Jun 15, 2020 | Blog, Marketing Strategies, content marketing, Featured, Higher Ed Marketing, School Websites
In enrollment marketing, it’s not just what you say. It’s how you say it. Let’s explore how to make your enrollment marketing copy powerful and attractive to new students. Enrollment marketing copy is the center of every marketing message. Even if it’s just your...
by Bart Caylor | Sep 23, 2019 | Websites, Blog, Featured, School Websites, Websites, Marketing Strategies
Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for your visitors to use. When you and I go to a website, we’ve only got one thing in mind: Find the answers to our questions....
