by Bart Caylor | Jul 21, 2022 | Marketing Strategies, Featured, Podcast
Since the beginning of the COVID-19 pandemic, international admissions have more than tripled. But the way to market international admissions has significantly changed. In my work with admissions officers and enrollment marketing teams, most of their focus is on...
by Bart Caylor | Jul 14, 2022 | Featured, Strategies, Podcast
Each year, the cost of tuition goes up. And that means each year, it gets a little harder to market college tuition costs. While there are creative ways schools can help struggling families, like Yale’s loan repayment assistance program, the solution doesn’t have to...
by Bart Caylor | Jun 30, 2022 | Marketing Strategies, Featured, Podcast
At first, the idea of data driven marketing might sound cold or robotic. It might even sound like you’re taking the art or higher purpose out of higher ed marketing. In other words, some might think that data driven marketing is motivated only by raw numbers, not...
by Bart Caylor | Jun 23, 2022 | Enrollment, Featured, Higher Ed Marketing, Podcast, Marketing Strategies
Can community play a role in producing higher graduation rates? I certainly think so. While many four-year institutions have always enjoyed solid graduation rates at around 63%, graduation rates for community colleges historically are in the teens, if not in the...
by Bart Caylor | Jun 9, 2022 | Marketing Strategies, content marketing, Marketing Trends, Featured, Higher Ed Marketing, Podcast
Leadership, vision, and authentic stories are key components to a leader’s success. Which means good marketing is an essential part of good leadership! An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a...
by Bart Caylor | Jun 2, 2022 | Marketing Strategies, social media, Featured, Higher Ed Marketing, Podcast, Uncategorized
In the higher ed community, we’re very cautious about new strategies. But there’s no need to be nervous about using these powerful social media strategies we’re talking about today. When you think of higher education institutions, I’ll bet the word “risk”...
