Every higher ed marketer would love to have a brand as recognizable as Harvard Business School. But what is it really like? Most colleges and universities can only dream of having an (almost) billion-dollar operation that is Harvard Business School. They were the...
In higher ed marketing, you’ve got to stay current with the latest sensibilities of upcoming students. It used to be all the attention was given to understanding and crafting messaging for Millennials. Now, Millennials are starting to take the reins of the modern...
Across the country, capital campaigns only seem to be getting bigger. But what if you could raise more for your school by going smaller? Capital campaigns are by nature massive projects that require huge amounts of effort, funding, and communication for what is...
Loan Repayment Assistance Programs, or LRAP’s, are another way schools can help students fight mounting education debt. For years, we’ve helped colleges and universities with their messaging around tuition costs to help students and their families to see it more as an...
Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner. The...
Even at a small college, the risk of becoming siloed is high. It’s crucial to emphasize clarity of vision so that all the teams can produce successful strategies to retain students. Keeping everyone on message is a big challenge for higher ed marketing teams. It may...
