Community marketing is a unique approach to enrollment marketing that can help you build bridges to audiences yet to be tapped. Audiences who are completely new to your education brand – or who are new to higher education at all! – can be skeptical of the opportunity...
Over the course of my career, I’ve had incredibly valuable experiences finding creative solutions for my higher ed clients. Almost all of these creative solutions came through thoughtful, collaborative conversations. It’s important for higher ed marketers to be...
Marketing a small liberal arts college has its challenges, but with marketing outcomes, you can stand above the rest. One of the hardest things to do in education marketing is differentiate yourself from all the other liberal arts colleges out there. If you’re in the...
Since the beginning of the COVID-19 pandemic, international admissions have more than tripled. But the way to market international admissions has significantly changed. In my work with admissions officers and enrollment marketing teams, most of their focus is on...
Each year, the cost of tuition goes up. And that means each year, it gets a little harder to market college tuition costs. While there are creative ways schools can help struggling families, like Yale’s loan repayment assistance program, the solution doesn’t have to...
At first, the idea of data driven marketing might sound cold or robotic. It might even sound like you’re taking the art or higher purpose out of higher ed marketing. In other words, some might think that data driven marketing is motivated only by raw numbers, not...
