Guy Kawasaki has been a marketing icon since his early days with Apple where he spread the word of a product that’s now synonymous with personal computing, Macintosh. Today, the best-selling author and host of the Remarkable People podcast is the Chief Evangelist...
Drone shows are much more than pretty lights in the night sky. Through curated storyboarding and other audio-sensory elements, these innovative spectacles can bring communities together by painting a larger story. Telling your education brand story is a powerful way...
While the swift changes we’re seeing these days with AI technology can be scary, education marketers should consider all the great reasons to incorporate new tech like ChatGPT into their workflow. The debate over AI technology isn’t just happening in higher education....
Content marketing is a powerful strategy to attract and cultivate new students, but can it also help you diversify your student body? Unfortunately, this benefit doesn’t get enough attention. By adjusting the kinds of content you are producing, you can amplify the...
While brand awareness is an important marketing goal, it may not be the priority if you’re a small to mid-sized school. Instead, consider implementing a student intake optimization strategy to boost your enrollment numbers before launching brand awareness campaigns. ...
Growth occurs as people move down your enrollment funnel eventually becoming current students. So how can we move more people down the funnel? And how can we help move through the funnel faster? If you can unlock that code, you’ve got the winning formula for fast and...
