by Bart Caylor | Mar 3, 2025 | Featured, Future of Higher Ed, Strategies, Tools, Leveraging AI
Learning how higher ed marketers can use AI to improve critical thinking is essential for staying competitive in today’s digital marketing spaces. Some higher education marketers worry that AI might diminish human creativity and strategic decision-making. They fear...
by Bart Caylor | Feb 27, 2025 | Tools, Enrollment, Featured, Ideas, Strategies, Podcast, Recruiting, Leveraging AI
Higher education is facing enrollment challenges, but Defiance College is proving that bold, data-driven enrollment growth strategies can reverse declining numbers. With small colleges struggling to attract students, institutions must adopt new, innovative approaches...
by Bart Caylor | Feb 24, 2025 | Tools, Leveraging AI, Strategies, Featured, Future of Higher Ed
Overcoming fear of AI in marketing is essential for higher ed professionals adapting to the rapid changes of generative AI. There’s a natural tendency to resist change, especially when it disrupts our confidence in how things are done. AI is evolving rapidly, and...
by Bart Caylor | Feb 17, 2025 | Featured, Tools, Leveraging AI
Are you struggling to get high-quality content from AI tools like ChatGPT? You’re not alone. Many higher ed marketers face this challenge, but with the right approach, AI can become a valuable partner rather than a frustrating tool. One of the biggest hurdles I...
by Bart Caylor | Feb 10, 2025 | Featured, Future of Higher Ed, Teams, Leveraging AI
Marketing literacy in higher education is essential for today’s leaders, no matter what department or program they lead.. If you’re a higher education leader, you’ve likely heard terms like “digital strategy,” “lead generation,” or “brand awareness” thrown around in...
by Bart Caylor | Feb 3, 2025 | Future of Higher Ed, Tools, Teams, Leveraging AI, Featured
Generative AI literacy isn’t just a concept for tech enthusiasts—it’s a crucial skill set for navigating higher education’s rapidly evolving landscape. While generative AI itself can drive innovation, the ability to understand and strategically apply these tools...
