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5 Ways to Take Advantage of 5G Mobile Marketing

5 Ways to Take Advantage of 5G Mobile Marketing

by Bart Caylor | May 10, 2021 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Ideas

What is 5G? And what does it mean for higher ed mobile marketing? Simply put, 5G is the next generation of mobile internet access. It means more bandwidth, more speed and a better experience on our mobile devices wherever we go. It also represents a lot of...
Post-Pandemic Enrollment Marketing: Strategies for a New World

Post-Pandemic Enrollment Marketing: Strategies for a New World

by Bart Caylor | May 3, 2021 | Blog, Featured, Higher Ed Marketing, Strategies

It’s been well over a year since the novel coronavirus that causes COVID-19 crash landed in our lives. Now, with vaccine dissemination on the rise, enrollment marketers are beginning to consider the post-pandemic future. One way to look at things is that we’re heading...
Building Stronger Relationships with Data

Building Stronger Relationships with Data

by Bart Caylor | Apr 22, 2021 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Podcast

Relationships are the key to successful education marketing. No one knows this better than J.P. Spagnolo, VP of Enrollment and Marketing at Capital University. Join us in our conversation with him on using data to enhance the relationships that matter for your...
How Mobile Apps Can Help Your School Improve Enrollment and Retention

How Mobile Apps Can Help Your School Improve Enrollment and Retention

by Bart Caylor | Apr 19, 2021 | Blog, Featured, Higher Ed Marketing, School Websites

As you think through the most effective communication strategy for your school to attract students, guide them through the admission process and retain them, could mobile apps help? Whether yours is an independent K-12 school or higher ed institution, if you have an...
How Otterbein Transitioned to a Multi-Platform CRM to Drive Marketing Insights

How Otterbein Transitioned to a Multi-Platform CRM to Drive Marketing Insights

by Bart Caylor | Mar 18, 2021 | Featured, Marketing Strategies, Blog, Higher Ed Marketing, Podcast

This week, my co-host Troy Singer and I got to speak to Data Analyst Jeurell Smith of Otterbein University on The Higher Ed Marketer Podcast. He shares what they learned during their recent CRM migration. It won’t shock you to know it was a massive undertaking for...
How to Get More Out of Name Buys from Services like Encoura

How to Get More Out of Name Buys from Services like Encoura

by Bart Caylor | Feb 22, 2021 | Featured, Higher Ed Marketing, Email Marketing, Blog

What is the value of list buying, a.k.a. “buying names” through Encoura, the College Board, Christian Connector and other services these days? It depends on what you do with them. Buying (technically “licensing”) contact information of standardized test-takers for...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us