by Bart Caylor | Apr 23, 2026 | Teams, Ideas, Featured
After more than 30 years working in the higher education space, I believe that most of the problems facing enrollment could be fixed by adopting a growth mindset in higher ed marketing teams. That may sound a little abstract, but hear me out on this one. I think it...
by Bart Caylor | Apr 20, 2026 | Featured, social media
Instagram for higher education marketing is much more than posting cool content. It’s about proving to the right student that they belong on your campus. Many colleges feel pressure to post more, chase trends, or keep up with competitors who seem more visible online,...
by Bart Caylor | Apr 16, 2026 | Teams, Podcast, Featured
Higher education marketing alignment is quickly becoming the difference between institutions that grow and those that struggle. If there’s one thing I’ve learned over the years working in higher education marketing, it’s this: misalignment is expensive. Not just...
by Bart Caylor | Apr 13, 2026 | Leveraging AI, Future of Higher Ed, Ideas, Featured
AI ethics in higher ed marketing is becoming an increasingly important conversation for those in our field. It’s showing up in your daily work, in the tools you’re testing, the content you’re producing, and the pressure you feel to move faster with fewer resources. If...
by Bart Caylor | Apr 9, 2026 | Featured, Podcast, Generation Z, Strategies, Future of Higher Ed, Ideas
In higher ed leadership today, we face mounting challenges that don’t seem to be going away. Low enrollment numbers, tighter budgets, struggling student outcomes, and the constant concern of financial instability—all these issues weigh heavily on our institutions. ...
by Bart Caylor | Apr 6, 2026 | Leveraging AI, Tools, Future of Higher Ed, Featured
AI adoption in higher ed marketing is no longer a matter of “if,” but “how” we integrate this utility into our daily mission. I understand the hesitation many enrollment leaders feel when they see headlines about academic integrity or...
