Accessible Admissions Starts with Reducing Friction [test-optional]

by Bart Caylor | Jul 29, 2021 | Marketing Strategies, Marketing Trends, Featured, Podcast

If you don’t like your results, you’ve got to change what you’re doing. But in admissions, that could be a risky proposition. We talked with James Steen about the risks they took with test-optional admissions to reduce friction in their admissions process. Whether or...

How to Build Your Elevator Pitch Structure for a More Powerful Message

by Bart Caylor | Jul 26, 2021 | Blog, Featured, Higher Ed Marketing, Strategies

A great elevator pitch is a versatile messaging tool. Get your core elevator pitch structure right, and you’ve got a powerful foundation for communicating the uniqueness of your school. The term “elevator pitch” keys into a familiar story. You’re an administrator,...

Why You Should Be Outcome-Oriented in Community College Marketing

by Bart Caylor | Jul 22, 2021 | Podcast, Marketing Strategies, Featured

Community colleges don’t always get the press they deserve in higher education. In this podcast interview, we discuss how you can ramp up your community college marketing! Because I live in Indiana, I’m really familiar with Ivy Tech Community College....

6 Tips for Marketing Higher Ed to Generation Alpha

by Bart Caylor | Jul 19, 2021 | Marketing Trends, Blog, Featured, Higher Ed Marketing, Generation Z, Marketing Strategies

Understanding generational characteristics is key to successful messaging. Enrollment marketers are focusing attention on Gen Z now, but Generation Alpha is coming sooner than you think. In this blog and with clients, we often talk about creating personas. This is a...

07/16/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Jul 16, 2021 | Content Roundup

Take a look at the best of the best higher ed marketing content of this week. From the greater World Wide Web of information: How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys) from Content Marketing Institute. It can be frustrating when so...

Dog Tours & TikTok Sessions: Getting Creative with College Tours

by Bart Caylor | Jul 15, 2021 | Enrollment, Featured, Podcast

Building your admissions funnel has always been hard. After COVID, it got even worse. Check out our conversation with Collin Palmer to see how The University of Toledo is making a college tour comeback! Is it okay to say it out loud? For most higher education...