We usher in October today along with this week’s top higher education marketing content of the week from across the Web and here at Caylor Solutions.

From the greater World Wide Web:

How High School Students Are Researching Higher Ed Institutions in 2021: Social Media and Advertising from Glacier. More than 1,400 high school students were surveyed. This article shows frequency of use for each social media platform, and how they use them to follow colleges and universities.

8 Benefits of Auditing Your Higher Education Advertising Campaigns from Higher Education Marketing Solutions. I recommend a combination of organic and paid digital advertising for higher ed marketers.  However, paid advertising can get costly, and therefore, you need to make sure you analyze its effectiveness. This article gives suggestions to audit your paid advertising campaigns.

18 Ways to Improve Your Organic Click-Through Rate (CTR) from Neil Patel. Why do people click on your URL in the first place? It might depend on how high up your result shows on the search results page. However, it’s influenced by many factors. In this article, we’re shown 18 ways to improve our organic click through rate, which in turn, helps our Google rankings.

Answer These 8 Questions Before Launching Your Brand on TikTok from Convince and Convert. If you are considering launching your university on TikTok, take some time to listen to this webinar first. Join Jay Baer of Convince and Convert. 

Content produced by the team at Caylor Solutions this week includes:

Equity in Education: Marketing Your Institution’s Commitment to Diversity and Inclusion from the Caylor Solutions blog. Communicating what your school is doing to promote equity in education isn’t just a good idea. It’s part of an effective enrollment marketing strategy. 

Small University Presidents: Build Your Social Media Presence from the Higher Ed Marketer Podcast. This week, we spoke to Walter M. Kimbrough, president of Dillard University, about how he created a personal social media to promote his university.

Video: There’s some evidence to suggest that, when done right, direct mail may just be the secret sauce your enrollment campaigns need to reach today’s — and tomorrow’s — prospects. Here are 6 reasons why direct mail still works!


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