Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015. I addressed significant SEO changes in 2020, citing trends in Google’s mysterious algorithm that rewarded or penalized specific...
For most traditional students, community college isn’t on their radar. But aspirational branding can help inspire them to see the value and excitement a community college can provide. Very often, community colleges operate with limited resources. This can result in...
When it comes to your next higher ed capital campaign, failure isn’t an option. Goals and timelines are set, procedures are followed. When goals aren’t met, campaigns extend. They evolve. But publicly, capital campaigns in higher ed never “fail,” because they can’t be...
Over the course of my career, I’ve had incredibly valuable experiences finding creative solutions for my higher ed clients. Almost all of these creative solutions came through thoughtful, collaborative conversations. It’s important for higher ed marketers to be...
It’s possible to generate tons of content every year and still get poor results in your enrollment numbers. See how a strong higher ed messaging strategy can boost your content’s performance. If a student enrollment counselor only had time to speak with one...
Marketing a small liberal arts college has its challenges, but with marketing outcomes, you can stand above the rest. One of the hardest things to do in education marketing is differentiate yourself from all the other liberal arts colleges out there. If you’re in the...
