The year-end fundraising season is right around the corner — and that means your advancement department is gearing up for one of the biggest giving seasons of the year. But it’s also a big season for enrollment. As the higher ed marketer, you must prioritize and...
Today’s post is guest written by Liza Fisher Norman. Liza is “Master Electrician” of InspirED School Marketers, a free, online professional development resource and community for PK-12 private school marketing and communications administrators in the US...
Homecoming season has come once again! Hands down, it is the biggest opportunity for building loyalty to your school’s brand and cultivating the next generation of students. That’s why you can’t afford to let your homecoming be like everyone...
Fall comes to private college and university campuses with the fragrance of apple cider… and Alumni Relations events! It’s time to crank up your alumni cultivation efforts — so here’s how to get the most out of your alumni event marketing this season. 1....
No way around it: it’s challenging to do content marketing right within the limits of ever-shrinking budgets. But thankfully, results aren’t tied directly to money spent! Here are 7 professional hacks to getting big dollar marketing results on a shoestring budget....
Your Social Media Campaigns May Be Missing Out Our most recent social media blog included several comments on LinkedIn regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking: “Still not sure about using hashtags….I...
