If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are. In vast areas with little rainfall, like much of Africa, it’s amazing what happens when you put a little water...
Last week we talked about the big news around WordPress’s 5.0 and the new Gutenberg editor. So how is this going to help or hurt your SEO efforts? One of the first concerns education marketers will have over the changes coming in WordPress 5.0 and the new Gutenberg...
There’s a big change coming to WordPress — Gutenberg. Let’s dive into what you need to know right now about this innovative approach to the CMS we’ve come to depend on and love. WordPress is by far the most popular website platform in the commercial market. According...
Capital campaign microsites are critical to any well-designed capital campaign marketing strategy. Here are five pages you should consider for your microsite. Let’s start off by getting on the same page about what a microsite is exactly. A microsite is an...
In last week’s post, we learned that your capital campaign has to have its own marketing plan. Here are 17 bright ideas to raise awareness to consider putting into your plan. 1. Record video interviews with board members. Interviewing board members is the first...
There’s a lot of excitement when it comes to capital campaigns — and with it comes a ton of pressure for education marketers. Here’s a starter’s guide for anyone marketing a capital campaign for the first time. Capital campaigns are large,...
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