by Bart Caylor | Jun 2, 2025 | Marketing Strategies, Featured, Strategies, Advancement
Institutions with high alumni engagement often have the strongest enrollment pipelines. Why? Because alumni aren’t just nostalgic supporters or fundraising prospects—they’re living proof of your institution’s value. They carry your brand into...
by Bart Caylor | Dec 19, 2024 | Fundraising Advancement, Featured, Advancement, Podcast
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
by Bart Caylor | Oct 10, 2024 | Featured, Advancement, Podcast
As higher ed marketers, we spend a lot of time focused on student recruitment and enrollment, and rightfully so. But what happens if we leave advancement out of the equation? What’s often overlooked is that advancement isn’t just a nice-to-have function for...
by Bart Caylor | Sep 19, 2024 | Ideas, Strategies, Advancement, Podcast, Featured, Fundraising Advancement
There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...
by Bart Caylor | May 30, 2024 | Marketing Strategies, Fundraising Advancement, Advancement, Tools
Enhancing donor engagement through storytelling is not just a cool trend; it’s a crucial element that can transform donor engagement and drive successful campaigns. When we share compelling narratives about the impact of donations, we move beyond mere numbers...
by Bart Caylor | Apr 20, 2023 | Advancement, Featured, Strategies, Podcast
Higher ed advancement can sometimes feel like an uphill battle as marketing and advancement work together to cultivate new gifts and renew current donors. But how much easier would it be if your school, college, or university just had a culture of philanthropy in...
