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Featured Story
Mastering Organic Social Media: The 6M Framework to Engagement & Growth
Boost engagement without paid ads! Learn Jenny Li Fowler’s 6M Framework for organic social media success in higher ed marketing.
Why Marketing Literacy in Higher Education is Essential for Leaders
Marketing literacy in higher education is essential for today’s leaders, no matter what department or program they lead.. If you’re a higher education leader, you’ve likely heard terms like “digital strategy,” “lead generation,” or “brand awareness” thrown around in...
How to Use AI Tools in Higher Ed Marketing: A Practical Guide
Keeping up with technological advances in higher education marketing is crucial for staying ahead. Generative AI tools can boost creativity, streamline workflows, and make your outreach more effective. However, with so many tools available, it’s easy to feel...
Why Generative AI Literacy is Non-Negotiable for Higher Ed Leaders
Generative AI literacy isn’t just a concept for tech enthusiasts—it’s a crucial skill set for navigating higher education’s rapidly evolving landscape. While generative AI itself can drive innovation, the ability to understand and strategically apply these tools...
The Parent Perspective in College Admissions: Lessons for Enrollment Professionals
When crafting their strategies, higher education marketers often focus on the student experience at the detriment of the parent perspective in college admissions. After all, students are the ones selecting their future school, and their preferences drive many...
More from the blog
Decoding GEO: What It Is and Why It Should Be In Your Marketing Strategy
Have you heard of GEO? It could be the next marketing strategy you need to make sure your content stands out in an AI-driven world.
Beyond the Funnel: Understanding the Enrollment Ecosystem
Meet the evolving needs of today’s students by exploring the transformative concept of the enrollment ecosystem in our latest blog.
3 Reasons Why You Should Expand Your Team through Influencer Marketing
Influencer marketing takes a lot of work and investment. So why should you even do it? Here are three compelling reasons.