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Featured Story
Getting Students Involved in Enrollment Marketing
Getting students involved in enrollment marketing not only multiplies content production, it can improve your storytelling.
Are You Wasting Money on Marketing? How a Marketing Audit Can Save Your Budget
A marketing audit is one of the most effective ways for small colleges to stop wasting money and start spending with purpose. If you're leading a lean team or working with a tight budget, chances are you’ve asked this question more than once: Is any of this actually...
From Inquiry to Integration: IU’s Seamless Enrollment Process
At Indiana University Bloomington, creating a seamless enrollment process isn’t just a goal—it’s a guiding principle. From the moment a student expresses interest to the day they arrive on campus, IU’s admissions team is committed to building trust, fostering...
AI-Driven Predictive Analytics for Enrollment Forecasting
AI-driven predictive analytics for enrollment forecasting is no longer a futuristic concept—it’s a practical solution for institutions feeling the weight of unpredictable yield, shrinking demographics, and the constant pressure to do more with less. For decades,...
Fighting Summer Melt with Behavioral Data: A New Approach for Enrollment Teams
Summer melt is one of the most frustrating challenges enrollment teams face today. You spend months cultivating relationships with prospective students. You invest in nurturing them through the funnel—from first inquiry to deposit—and just when you think your incoming...
More from the blog
5 Empowering Steps to Adopting a Growth Mindset in Higher Ed Marketing Teams
Adopting a growth mindset can transform your higher ed marketing team. Learn these practical steps that lead to innovation in your school!
Community College Marketing Strategies: Overcoming Misconceptions and Building Connections
Discover community college marketing strategies to overcome misconceptions and build authentic connections. Learn how Jeff Ebbing uses storytelling and creativity to engage students effectively.
Mission-Fit Marketing: Caylor Solutions’ Proven Framework
Discover how Caylor Solutions’ proven “Listen, Think, Solve” framework transforms mission-fit marketing for colleges. Boost your results today!