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Featured Story
Beyond Prestige: How Higher Ed Marketing Can Rebuild University Brand Trust
Carol Keese shares how higher ed marketers can rebuild university brand trust through storytelling, engagement, and student-centric marketing.
Hispanic Student Recruitment Strategies: How to Increase Enrollment & Engagement
Higher education is at a crossroads, and implementing effective Hispanic student recruitment strategies is more critical than ever. With shifting demographics, tightening budgets, and an increasingly competitive landscape, institutions can no longer rely on the same...
The Future of Higher Ed Marketing Leadership: Why Marketers Must Lead the Narrative
Higher ed marketing leadership is no longer just about managing campaigns—it’s about shaping the university’s brand, reputation, and public perception. With shifting demographics, rising skepticism about the value of a degree, and the ever-expanding digital...
Marketing Dual Enrollment Programs: Your Secret Weapon for Enrollment Growth
With the enrollment cliff happening right now, the challenging reality of tightening budgets, and the pressure to maintain strong enrollment numbers, marketing dual enrollment programs could be the answer you've been looking for. You're not alone in feeling these...
The AI-Empathy Paradox: Artificial Intelligence in Student Engagement
Artificial intelligence in student engagement is transforming the way higher education institutions communicate with prospective and current students. But can AI actually make marketing more human, empathetic, and effective? For many higher ed marketers, the idea of...
More from the blog
Aligning Marketing and Enrollment Teams for Maximum Impact
Aligning marketing and enrollment teams can drive better results. Learn new strategies for collaboration to boost student engagement.
Admitted Student Research: Data Insights and Unexpected Encounters
How well do you understand why students choose your school—or why they don’t? Learn how admitted student research can help you better target mission-fit students.
Strategic Communication: Identify Your School’s Why
Want to engage more students with your programs and events? See how strategic communication is key to student engagement.