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What We Do
[Creative] Solutions for Education Marketing
Caylor Solutions offers different (customized) branding, marketing and web services to different (k-12, higher ed) schools so we can tell different (authentic) stories and achieve different (better) results.
how we do it
Anderson University
The Challenge:
Turnaround an unexpected drop in enrollment numbers.
THE RESULTS:
%
Increase in Enrollment
From Our Clients
The Latest
From the Blog
Ownable Brand Ideas: Higher Ed Marketing Done Differently
Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart. Good branding is crucial for higher education institutions because it...
Audience-Centric Marketing: Marketing in Service of Your Audience
What if I told you that you could improve your enrollment marketing results without spending a single dime by pivoting to audience-centric marketing? It’s true. While easy to understand, audience-centric marketing is a surprisingly powerful strategy. Perhaps one...
The Enrollment Cliff Is Real
The enrollment cliff is real, and it will be here before you know it. This looming decline in enrollment for higher education institutions has already begun—but there is still more bad news coming with a predicted 24% decrease in college-age students by 2037. If...
7 Tips to Create a Program Page that Converts
A good program page should captivate potential students, address their key questions and concerns, build trust, and make the student feel confident that this program is the right choice for achieving their goals. Yet, many institutions simply put information about...