by Bart Caylor | Oct 14, 2024 | Featured, Generation Z, Strategies, social media
If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...
by Bart Caylor | Oct 10, 2024 | Podcast, Advancement, Featured
As higher ed marketers, we spend a lot of time focused on student recruitment and enrollment, and rightfully so. But what happens if we leave advancement out of the equation? What’s often overlooked is that advancement isn’t just a nice-to-have function for...
by Bart Caylor | Oct 7, 2024 | Leveraging AI, Future of Higher Ed, Featured
By leveraging generative AI, institutions can engage students like never before in their digital watering hole. A “watering hole” refers to a space—physical or digital—where a target audience naturally gathers, engages, and shares information. In the...
by Bart Caylor | Oct 3, 2024 | Marketing Budgets, Tools, Podcast, Strategies, Featured
In today’s hyper-competitive landscape, higher ed institutions need to better understand and implement a solid programmatic advertising strategy to reach their enrollment goals. Many higher ed marketers still rely on broad, outdated advertising tactics, leading to...
