by Bart Caylor | Apr 30, 2018 | Uncategorized, Marketing Strategies, Websites, Enrollment, School Websites
Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...
by Bart Caylor | Dec 18, 2017 | Websites, content marketing, Inbound Marketing, Blog, Featured
Are your landing pages performing well in your education inbound marketing? If not, these landing page performance killers may be afflicting you. Let’s talk quickly about why landing pages are so significant. The first thing you need to know… Without high-performance...
by Bart Caylor | Dec 4, 2017 | Blog, Featured, School Websites
Feel like your higher education website performance isn’t what it should be, but can’t put your finger on the cause? Here are three of the most common reasons higher ed websites fail. Your design is impeccable… your copy is tight and right on the mark...
by Bart Caylor | Oct 16, 2017 | Blog, Featured, School Websites
In my previous post, we began the conversation on how your development department colleagues need your help to be successful during their year-end campaigns. Here’s how to optimize your college or university’s website for end of the year fundraising. End of the year...
by Bart Caylor | Oct 2, 2017 | Blog, Featured, Giving, Advancement
The year-end fundraising season is right around the corner — and that means your advancement department is gearing up for one of the biggest giving seasons of the year. But it’s also a big season for enrollment. As the higher ed marketer, you must prioritize and...
