by Bart Caylor | Mar 20, 2023 | Enrollment, Blog, Featured, Future of Higher Ed, Strategies
Since the pandemic, I’ve heard a lot of chatter about the impending “enrollment cliff.” Prevailing projections imply that higher ed institutions will see a significant decline in new students after 2025. So what’s the worst-case scenario for enrollment marketing...
by Bart Caylor | Feb 27, 2023 | Featured, Marketing Strategies, Fundraising Advancement, Blog
Donor-centric marketing can be a sticky business. Many advancement departments often get caught up in a tangled web of capital campaign committees and case statements that send mixed signals to prospective donors. Even worse, they may never bring in the marketing...
by Bart Caylor | Feb 20, 2023 | Blog, Featured, Higher Ed Marketing
Saving money when possible is a strategic priority. But sometimes our efforts to save money are counterproductive. Here are some ways higher ed marketers try to save that can end up costing more in the long run. Saving money is great. It’s part of being a responsible...
by Bart Caylor | Nov 21, 2022 | Blog, Featured, Higher Ed Marketing, Future of Higher Ed, Strategies
Nontraditional online students have become a significant demographic in higher education, and their growing numbers show no sign of slowing down. In 2020, roughly 5.4 million college and university students enrolled in at least one online course. And while enrollment...
by Bart Caylor | Nov 7, 2022 | content marketing, Enrollment, Blog, Featured, School Websites, Strategies
With the end of the Fall 2022 semester nearly upon us, this is a critical time to brush up on the pillars of a solid enrollment marketing strategy. Enrollment is the bread and butter of your school’s revenue. So, your school’s content marketing strategy must put...
