Finding Unique Identifiers: Marketing Small Colleges

Finding Unique Identifiers: Marketing Small Colleges

Marketing small colleges with little to no marketing resources can seem an impossible task. But there are ways to success! Discover more in my podcast conversation with Dan Sanchez. Over the years, I’ve had the privilege of working with hundreds of small schools. Many...
Signs You Need an Enrollment Marketing Strategy Overhaul

Signs You Need an Enrollment Marketing Strategy Overhaul

How do you know if your enrollment marketing strategy is working or if you need a strategy overhaul? Here are the signs you need to watch for.  Your enrollment marketing strategy is where everything begins. Or, at least, it should be.  The enrollment marketing...
Zoom: The Untapped Education Marketing Tool

Zoom: The Untapped Education Marketing Tool

Online video meetings can be an incredible tool to improve your enrollment process. Learn how you can leverage the power of Zoom video meetings to bring more students to your school. DISCLAIMER: I do NOT get any money or other kind of benefit from writing this...
Using IP Targeting for Education Marketing

Using IP Targeting for Education Marketing

What if you could get your digital ads in front of prospective students even without an email address? Find out how with IP targeting! Traditionally, getting your messaging in front of the right audience has always been tricky. Old school marketing such as billboards...