Social Media Strategies: How to Go Viral Like an Influencer

by Bart Caylor | Jun 2, 2022 | Uncategorized, Marketing Strategies, social media, Featured, Higher Ed Marketing, Podcast

In the higher ed community, we’re very cautious about new strategies. But there’s no need to be nervous about using these powerful social media strategies we’re talking about today.  When you think of higher education institutions, I’ll bet the word “risk”...

7 Social Media Objectives for Higher Ed

by Bart Caylor | Nov 1, 2021 | Marketing Strategies, social media, Blog, Featured

Would you know if your social media marketing wasn’t working? Rediscover these 7 social media objectives and see how your social media efforts line up.  In today’s digital world, I’m willing to bet you’re running three or more social media platforms.  But do you know...

Instagram Reels

by Bart Caylor | Dec 14, 2020 | Strategies, social media, Blog, Featured

Recently, I wrote “This moment belongs to TikTok.” Now there’s another social media service that wants to cut in on their moment.  In 2021, expect to see Instagram push their new TikTok-like feature called Instagram Reels. Time in digital marketing is like dog years....

Using WhatsApp to Reach Hispanic Prospective Students

by Bart Caylor | Dec 7, 2020 | Blog, Marketing Strategies, Featured, Higher Ed Marketing

Is your private college or university seeking to reach first generation Hispanic students? WhatsApp marketing could help you do just that. Today, there are all kinds of social media and communication apps you can use to reach your education marketing personas.  For...

How to Pull Off Awesome Instagram Takeovers for Enrollment Marketing

by Bart Caylor | Aug 31, 2020 | Blog, Featured, Ideas, social media

If you’re in enrollment marketing, chances are you’ve at least heard of Instagram takeovers by now. But what are they exactly, and how do you do them well? Let’s start with what they are. The short answer is: An Instagram takeover is when the account host recruits a...