Social Media Strategies: How to Go Viral Like an Influencer

Social Media Strategies: How to Go Viral Like an Influencer

In the higher ed community, we’re very cautious about new strategies. But there’s no need to be nervous about using these powerful social media strategies we’re talking about today.  When you think of higher education institutions, I’ll bet the word “risk”...
Instagram Reels

Instagram Reels

Recently, I wrote “This moment belongs to TikTok.” Now there’s another social media service that wants to cut in on their moment.  In 2021, expect to see Instagram push their new TikTok-like feature called Instagram Reels. Time in digital marketing is like dog years....
Using WhatsApp to Reach Hispanic Prospective Students

Using WhatsApp to Reach Hispanic Prospective Students

Is your private college or university seeking to reach first generation Hispanic students? WhatsApp marketing could help you do just that. Today, there are all kinds of social media and communication apps you can use to reach your education marketing personas.  For...
How to Pull Off Awesome Instagram Takeovers for Enrollment Marketing

How to Pull Off Awesome Instagram Takeovers for Enrollment Marketing

If you’re in enrollment marketing, chances are you’ve at least heard of Instagram takeovers by now. But what are they exactly, and how do you do them well? Let’s start with what they are. The short answer is: An Instagram takeover is when the account host recruits a...