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How to Publish a Free Virtual Campus Tour via Google Maps [Education Marketing Hack]

How to Publish a Free Virtual Campus Tour via Google Maps [Education Marketing Hack]

by Bart Caylor | Sep 2, 2019 | Blog, Featured, Higher Ed Marketing

Too often, the name of the game for education marketers is “do more with less.” In the spirit of helping you do just that, I’m going to show you how to create a virtual campus tour of your school with a free tool: Google Maps. As we’ve discussed before, one of your...
5 Strategic Questions Every Higher Ed Marketer Should Ask Before Investing in Pay-Per-Click

5 Strategic Questions Every Higher Ed Marketer Should Ask Before Investing in Pay-Per-Click

by Bart Caylor | May 8, 2017 | Blog, Featured, School Websites

Pay-per-click ads do work… when done right and for the right strategic reasons. Here are 5 questions every higher education marketer should ask themselves to determine if they’re ready to jump into search engine marketing. There are typically two responses...
Should Higher Ed Marketers use Search Engine Marketing in their Digital Marketing Strategy?

Should Higher Ed Marketers use Search Engine Marketing in their Digital Marketing Strategy?

by Bart Caylor | May 1, 2017 | Blog, content marketing, Featured, School Websites, social media

It’s easy to see why for-profit companies would want to invest in search engine marketing. But what is it, and should higher education marketers invest institutional time and resources into it? In my last post, we covered the subject of search engine...
Website SEO: 7 Tips for Search Engine Optimization

Website SEO: 7 Tips for Search Engine Optimization

by Bart Caylor | Dec 15, 2015 | Blog, content marketing, Featured, Higher Ed Marketing, School Websites, social media

Website SEO: Don’t Forget the Basics Website SEO (Search Engine Optimization) is one of the best ways to have your organization’s content discovered. Any marketing plan should include the basics of SEO. For more advanced SEO, engage a consultant to take it...

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Another article that hits it on the head when it comes to the importance of #brand consistency. Prominence, colors, and voice all play into building your brand distinctiveness. Read more from @insidehighered. #highered #marketing #branding https://t.co/DjgOPXEOX0 https://t.co/uMEvoLnyQl


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1 day ago

What do your prospective #undergraduate and #graduate folks see once they complete a request for information? Are they receiving an automated email from you? If so, is it doing any good to convert them into an actual applicant? https://t.co/4A4xXvgUdP https://t.co/PAj780tCvN


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1 day ago

Does your school have a #branding strategy? Have the waters of your branding been muddied? Make sure you dig deep into why your closest friends and supporters are proud to be part of your community. Read more from @DigistormEd. #highered https://t.co/C7LCO7uZ7H https://t.co/81LbZLKF6q


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