search engine marketing Archives

How to Leverage Gated Content in Search Engine Marketing for Higher Ed

by Bart Caylor | Aug 23, 2021 | Blog, content marketing, Featured, Ideas

In any digital marketing plan, gated content is the crown jewel. It’s a little elusive. Almost a secret. One so good, your audience might even pay to see it. (Not that you’ll be asking for money. We’ll get to that.) I wouldn’t blame you if that description seems...

Unhappy with Google Knowledge Panel Info On Your School? Here’s What You Can Do

by Bart Caylor | Aug 16, 2021 | Blog, Featured, Marketing Strategies

Simply put, the Google knowledge panel is the average person’s first look at your school. So it’s pretty important … and very frustrating if it doesn’t represent your school as you want it to. Let’s discuss what it is, where the information comes from, and what you...

How to Publish a Free Virtual Campus Tour via Google Maps [Education Marketing Hack]

by Bart Caylor | Sep 2, 2019 | Blog, Featured, Higher Ed Marketing

Too often, the name of the game for education marketers is “do more with less.” In the spirit of helping you do just that, I’m going to show you how to create a virtual campus tour of your school with a free tool: Google Maps. As we’ve discussed before, one of your...

5 Strategic Questions Every Higher Ed Marketer Should Ask Before Investing in Pay-Per-Click

by Bart Caylor | May 8, 2017 | Blog, Featured, School Websites

Pay-per-click ads do work… when done right and for the right strategic reasons. Here are 5 questions every higher education marketer should ask themselves to determine if they’re ready to jump into search engine marketing. There are typically two responses...

Should Higher Ed Marketers use Search Engine Marketing in their Digital Marketing Strategy?

by Bart Caylor | May 1, 2017 | Blog, content marketing, Featured, School Websites, social media

It’s easy to see why for-profit companies would want to invest in search engine marketing. But what is it, and should higher education marketers invest institutional time and resources into it? In my last post, we covered the subject of search engine...