rich content Archives | Caylor Solutions

Marketing for Capital Campaigns

by Bart Caylor | Aug 16, 2016 | Featured, Higher Ed Marketing

If fundraising were in the Olympics, capital campaigns would be like women’s gymnastics or men’s swimming. It’s the event everyone watches, the activity that gets all the attention. By the way, here’s one of my favorite Olympic sports that doesn’t get much attention....

How to Use iBeacons to Improve Prospective Student and Donor Experiences

by Bart Caylor | Jul 13, 2016 | Blog, Featured, Future of Higher Ed, Higher Ed Marketing, Ideas

Like most innovations that come from the Cupertino wizards, the whole world of tech has been buzzing about iBeacons ever since Apple first mentioned them in their 2013 WWDC conference. iBeacons are basically small transmitters that use low energy Bluetooth technology...

Video Content Marketing: Part 2 in Our Series

by Bart Caylor | Feb 8, 2016 | Blog, content marketing, Featured, Future of Higher Ed, Generation Z, Higher Ed Marketing, Ideas, School Websites, social media

Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...

Your Secret Sauce: Rich Content in Education Marketing

by Bart Caylor | Mar 19, 2015 | Blog, Featured, Higher Ed Marketing

Photo courtesy of Jill Clardy (CC Attribute) Spicing up Your Content Traditionally, websites have been constructed of pages containing copy and photos – not much more than a typical printed brochure. But with broadband speeds, even on mobile devices, increasing at...