Landing Pages for Education Marketing: 3 Tips to Win the Day

Landing Pages for Education Marketing: 3 Tips to Win the Day

The concept of landing pages seems pretty simple, but misconceptions abound about what they are exactly and how they’re supposed to work. I find this a lot in education marketing. We all agree on the basics. A landing page is essentially a web page where visitors...
Your Next Higher Ed Branding Campaign: 4 Tips to Nail It

Your Next Higher Ed Branding Campaign: 4 Tips to Nail It

If there’s anything that can trigger a cold sweat in higher ed marketers, it’s the high-pressure, high-reward branding campaign.  Your brand speaks to the core of your institutional identity. That’s nothing to take lightly. Here’s how Jerry McLaughlin, CEO of...
3 Ways Internal Marketing Can Fuel Your Higher Ed Campaigns

3 Ways Internal Marketing Can Fuel Your Higher Ed Campaigns

As a higher ed marketer, you’re laser-focused on getting your message out. But are you impacting the reality inside the institution? That’s what internal marketing is all about. And it has consequences for your external marketing campaigns. When internal marketing is...
Case Study: Loma Linda University Launches New Branding Campaign

Case Study: Loma Linda University Launches New Branding Campaign

“Who are we?” If you were to ask the average young adult that question about your institution, what would they say? If you’re unsure, it may be time to plan your next branding campaign. But what is a branding campaign, and what does it look like for enrollment...