One-of-a-Kind: Marketing the Uniqueness of Your School
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...
How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing
If there is one blind spot that those of us who work in higher ed marketing suffer from, it’s the assumption that the benefits of going to college are obvious. Many of us enrolled in college in an era when it was much safer to make that assumption. But it’s important...
