by Bart Caylor | Dec 28, 2020 | Enrollment, Email Marketing, Ideas, Featured, Blog, content marketing
The turn of a new year is always an exciting time. It’s a fresh start, a chance to try new things and improve. And for enrollment marketers, it’s a chance to create an exciting digital marketing plan for 2021 that will take your admissions to the next level. I’ve...
by Bart Caylor | Feb 24, 2020 | Marketing Strategies, Higher Ed Marketing, Featured, Blog, Marketing Campaigns
Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why. Late 2018, Google began showing its Google feed by default on mobile devices. The Google feed works very much like...