2021 Digital Marketing Plan: 10 New Year’s Resolutions for Enrollment Marketers

2021 Digital Marketing Plan: 10 New Year’s Resolutions for Enrollment Marketers

The turn of a new year is always an exciting time. It’s a fresh start, a chance to try new things and improve. And for enrollment marketers, it’s a chance to create an exciting digital marketing plan for 2021 that will take your admissions to the next level. I’ve...
Leveraging Google Discovery Ads for Higher Education

Leveraging Google Discovery Ads for Higher Education

Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why. Late 2018, Google began showing its Google feed by default on mobile devices. The Google feed works very much like...