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Leveraging Google Discovery Ads for Higher Education

Leveraging Google Discovery Ads for Higher Education

by Bart Caylor | Feb 24, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies

Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why. Late 2018, Google began showing its Google feed by default on mobile devices. The Google feed works very much like...

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Great article on taking risks in #marketing even during a global crisis. Examples from #Purdue, #Drexel, #Yale, and #BYU illustrate what happens when communication is #innovative. https://t.co/i5Ivyw5kCd https://t.co/CJuw7n87X2


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14 hours ago

How are things going on your campus regarding #digitallearning and/or #hybridlearning? This columnist argues that things are actually going pretty well. I’m curious about your experience this far into the fall semester. @insidehighered https://t.co/RSwIVsG7a8 https://t.co/Kov66IgZeK


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19 hours ago

The art of #storytelling in #marketing is as important as ever. While the rest of the world is upside down, telling your story remains the same – connect with feelings, and hone your brand’s tone. @ThinkwithGoogle #highered #higheredmarketing https://t.co/3jQFhxO4nI https://t.co/KU1RJku3W9


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1 day ago

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