by Bart Caylor | Oct 7, 2024 | Leveraging AI, Future of Higher Ed, Featured
By leveraging generative AI, institutions can engage students like never before in their digital watering hole. A “watering hole” refers to a space—physical or digital—where a target audience naturally gathers, engages, and shares information. In the...
by Bart Caylor | Jun 18, 2024 | Leveraging AI
Luma Labs: Dream Machine Luma Labs just released their “Dream Machine” AI tool to allow video creation with a simple prompt. In addition to creating videos from just a description, you can also create videos from uploaded imagery. Here are samples of some...
by Bart Caylor | Feb 5, 2024 | Strategies, Featured
Higher ed in general—and we marketers in particular—are due for a wholesale change in how we think and use the latest generative AI technology. Overall, people in higher ed are anxious about the potential upheaval AI will bring to the classroom. They have legitimate...
by Bart Caylor | Feb 1, 2024 | Tools, Podcast, Featured
The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. But is there a use for generative AI for higher education marketing? Lots of higher ed institutions are still trying to wrap their heads around AI’s potential,...
by Bart Caylor | Sep 4, 2023 | Marketing Strategies, Tools, Future of Higher Ed, Featured, Blog, Marketing Trends
I’ve been in the marketing space since 1987, and I’ve seen new tech come and go, but nothing has grabbed my attention like generative AI since the internet’s early emergence. Frankly, it’s astonishing that we’re only months removed from the pandemic, yet we’re...
