by Bart Caylor | Sep 30, 2024 | Teams, Strategies, Ideas, Featured
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
by Bart Caylor | Aug 15, 2024 | Podcast, Recruiting, Teams, Featured
With so many challenges in the higher ed marketing space, professional development might be the last thing on many people’s minds. But this is going to be a critical area for the success of any higher ed marketing team. With the enrollment cliff on the...
by Bart Caylor | Oct 25, 2021 | Higher Ed Marketing, Featured, Blog, Enrollment
Higher ed marketing is all about fundraising, right? Marketers serve the advancement folks. You’re on your own, admissions team. Good luck! Or so the traditional thinking goes. But as many colleges and universities have found, higher ed institutions win when their...
