Email Marketing Best Practices for Higher Education

by Bart Caylor | Jul 31, 2023 | Blog, Featured, Higher Ed Marketing, Email Marketing

As higher ed marketers, we can get caught up in the buzz about the next big thing, whether it’s a new platform, a new app, or a new technology. However, one of the first big things, email, is still vital and worthy of significant attention. Across the digital...

How to Grow Your Email List with YouTube

by Bart Caylor | Mar 2, 2020 | Marketing Strategies, social media, Blog, Featured

If you’re investing in video marketing content (which you should!), you need a strategy to convert viewers into email subscribers. As you’ll see, there are several things you can do to grow your email list with YouTube. Video marketing is a powerful way to woo...

Email Marketing is Far From Dead

by Bart Caylor | May 13, 2019 | Email Marketing, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Featured

It seems a new marketing method comes on the scene nearly every day. Many of those are well worth our time and effort to explore and use. But let’s not forget a method that is tried and true: email marketing. Who still reads their email? The short answer is everyone....

7 Invaluable Tips on Boosting Your Email Marketing Conversion Rates

by Bart Caylor | Jul 17, 2017 | Blog, content marketing, Featured

I’ve been writing to you lately about email marketing for colleges and universities from a really high, strategic point-of-view. Today, we’re going to dive deeply into my 7 invaluable tips on boosting your email marketing conversion rate. 1. Write...

The 7-Step Email List-Building Formula for Colleges & Universities

by Bart Caylor | Jul 10, 2017 | content marketing, Blog, Featured

It’s hard, time-consuming work. But there are few investments as worthy of your time and effort as building your college or university’s email list. Do you remember the time you realized that renting an apartment wasn’t necessarily the best way to...