Email Marketing is Far From Dead
It seems a new marketing method comes on the scene nearly every day. Many of those are well worth our time and effort to explore and use. But let’s not forget a method that is tried and true: email marketing. Who still reads their email? The short answer is everyone....
7 Invaluable Tips on Boosting Your Email Marketing Conversion Rates
I’ve been writing to you lately about email marketing for colleges and universities from a really high, strategic point-of-view. Today, we’re going to dive deeply into my 7 invaluable tips on boosting your email marketing conversion rate. 1. Write...
The 7-Step Email List-Building Formula for Colleges & Universities
It’s hard, time-consuming work. But there are few investments as worthy of your time and effort as building your college or university’s email list. Do you remember the time you realized that renting an apartment wasn’t necessarily the best way to...
5 Things To Do Before Your Higher Education Email Marketing Launch
Email marketing is the workhorse marketing channel that’s been producing results for colleges and universities at a much lower cost than traditional media for decades. But as with everything, the way you start out will have a huge impact on how well it performs....
