by Bart Caylor | Mar 16, 2020 | Fundraising Advancement, Blog, Featured, Higher Ed Marketing, Advancement
Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task. Unfortunately, case statements are rarely spoken of outside the context of an...
by Bart Caylor | Sep 16, 2019 | Fundraising Advancement, Blog, Featured, Higher Ed Marketing, Advancement
It’s here again! Your advancement department is entering the end-of-year fundraising season. Leverage your partnership for better school fundraising with these helpful tips. Education marketers and development officers have collaborated on school fundraising since the...
by Bart Caylor | Aug 20, 2018 | Advancement, Marketing Campaigns, Fundraising Advancement, Blog, Featured
There’s a lot of excitement when it comes to capital campaigns — and with it comes a ton of pressure for education marketers. Here’s a starter’s guide for anyone marketing a capital campaign for the first time. Capital campaigns are large,...
by Bart Caylor | Oct 23, 2017 | Blog, Featured, Print Media
It’s year-end fundraising season! A time when higher education marketers and development officers work hand in hand to inspire donors and alumni to give generously. As you work on your fundraising appeal letter, refer to this helpful checklist to make sure your letter...
by Bart Caylor | Oct 16, 2017 | Blog, Featured, School Websites
In my previous post, we began the conversation on how your development department colleagues need your help to be successful during their year-end campaigns. Here’s how to optimize your college or university’s website for end of the year fundraising. End of the year...
