Imagine you have to build a house in a few weeks when it really takes months. But you don’t have to imagine it, do you? Because the “house” is your higher ed digital marketing plan! You could just have at it with whatever antiquated tools you can find lying around. ...
The marketing process for higher education is characterized by a substantial level of customer interaction. Omnichannel platforms can help you cut through the clutter by automating many of those brand touches. One of the reasons why we at Caylor Solutions are such...
This week, my co-host Troy Singer and I got to speak to Data Analyst Jeurell Smith of Otterbein University on The Higher Ed Marketer Podcast. He shares what they learned during their recent CRM migration. It won’t shock you to know it was a massive undertaking for...
One of the most basic tools in enrollment marketing is your customer relationship manager, your CRM. In this post, let’s explore ways you can get the most out of your enrollment CRM so you can recruit more students for your private educational institution. At this...
Every enrollment officer needs a high-quality CRM. But these astoundingly expensive mistakes will turn your investment into a money hole. One of the most fascinating developments in education technology is the growth in customer relationship management (CRM) software...
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