The Key to SEO Copywriting for Higher Ed Marketing

The Key to SEO Copywriting for Higher Ed Marketing

So maybe you don’t believe that there is a key to SEO copywriting for higher ed marketing, but I assure you that there is! It may seem like hype, but the key to SEO copywriting is incredibly simple to understand and easy to implement.  That doesn’t mean that it...
Marketing Higher Education Tuition

Marketing Higher Education Tuition

One of the scariest parts of higher ed marketing is talking about higher education tuition costs. Here are some guidelines for navigating this difficult topic. For better or worse, higher education tuition has become a highly politicized topic these days. No matter...
How to Create a Strong Unique Selling Proposition for Your School

How to Create a Strong Unique Selling Proposition for Your School

It’s more important than ever for colleges, universities and private K-12 schools to understand their unique selling proposition, or USP. How well can your team articulate yours? Whether they’re directly involved in recruiting, fundraising, advertising, or other...
Basics of Higher Ed Copywriting

Basics of Higher Ed Copywriting

Content marketing is proven to get more inbound inquiries from prospective students. But how do you turn those prospects into enrolled students? Learn how copywriting can help you achieve your enrollment goals. As you know, I’m a real fan of content marketing....
Higher Ed Donation Pages: How to Optimize Them

Higher Ed Donation Pages: How to Optimize Them

Almost every college or university depends on the generosity of their alumni and friends to help advance their mission. Unfortunately, many higher ed donation pages can be uninspiring, or worse yet, confusing or intimidating for users. Any kind of negative experience...