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Characteristics of Copywriting for Education Marketing

Characteristics of Copywriting for Education Marketing

by Bart Caylor | Apr 23, 2018 | Blog, Featured, Higher Ed Marketing, Inbound Marketing

Copywriting is an art that offends the sensibilities of academic writing. That can present unique challenges for education marketers who live in an academic world. To help out, here’s a cheat sheet on what copywriting for education marketing should look like....
5 Special Characteristics of Content Writing for Education Marketers

5 Special Characteristics of Content Writing for Education Marketers

by Bart Caylor | Apr 16, 2018 | Blog, content marketing, Featured, Higher Ed Marketing, Inbound Marketing

There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content writing and copywriting. It’s important to understand what they are and how to leverage them for your marketing success. Inbound marketing is a...

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Bart Caylor

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  • Case Study: Loma Linda University Launches New Branding Campaign
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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

TWITTER

Are you finding yourself in more “pop-in” Zoom meetings these days? According to @insidehighered, these tend to be shorter and to the point. Read more. #highered #zoom https://t.co/TqwCF9TIAq https://t.co/KlWj79Ktox


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4 hours ago

“Instead of gating your content with a form that digitally separates potential students from your content, a ‘conversational gate’ sits alongside a prospective student as he or she consumes your content.” Read more about #gating via @TeamEnrollify. https://t.co/sVk8mwesVr https://t.co/utOHFCqRza


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1 day ago

I recently blogged about the usefulness of #TikTok in #highereducation marketing. @neilpatel adds another eight tactics for the platform. https://t.co/9o446VH6TU https://t.co/ITxdU14Q5u


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1 day ago

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