copywriting Archives - Caylor Solutions

Marketing Higher Education Tuition

by Bart Caylor | Oct 11, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

One of the scariest parts of higher ed marketing is talking about higher education tuition costs. Here are some guidelines for navigating this difficult topic. For better or worse, higher education tuition has become a highly politicized topic these days. No matter...

How to Create a Strong Unique Selling Proposition for Your School

by Bart Caylor | Aug 9, 2021 | Blog, Featured, Higher Ed Marketing

It’s more important than ever for colleges, universities and private K-12 schools to understand their unique selling proposition, or USP. How well can your team articulate yours? Whether they’re directly involved in recruiting, fundraising, advertising, or other...

Basics of Higher Ed Copywriting

by Bart Caylor | Mar 8, 2021 | Blog, content marketing, Featured, Higher Ed Marketing

Content marketing is proven to get more inbound inquiries from prospective students. But how do you turn those prospects into enrolled students? Learn how copywriting can help you achieve your enrollment goals. As you know, I’m a real fan of content marketing....

Characteristics of Copywriting for Education Marketing

by Bart Caylor | Apr 23, 2018 | Blog, Featured, Higher Ed Marketing, Inbound Marketing

Copywriting is an art that offends the sensibilities of academic writing. That can present unique challenges for education marketers who live in an academic world. To help out, here’s a cheat sheet on what copywriting for education marketing should look like....

5 Special Characteristics of Content Writing for Education Marketers

by Bart Caylor | Apr 16, 2018 | Blog, content marketing, Featured, Higher Ed Marketing, Inbound Marketing

There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content writing and copywriting. It’s important to understand what they are and how to leverage them for your marketing success. Inbound marketing is a...