by Bart Caylor | Apr 23, 2018 | Higher Ed Marketing, Featured, Blog, Inbound Marketing
Copywriting is an art that offends the sensibilities of academic writing. That can present unique challenges for education marketers who live in an academic world. To help out, here’s a cheat sheet on what copywriting for education marketing should look like....
by Bart Caylor | Apr 16, 2018 | Higher Ed Marketing, Featured, Blog, Inbound Marketing, content marketing
There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content writing and copywriting. It’s important to understand what they are and how to leverage them for your marketing success. Inbound marketing is a...
