college marketing Archives | Caylor Solutions

Strategies for Using Facebook in College Marketing

by Bart Caylor | May 4, 2020 | Blog, Featured, social media

Facebook, the most popular social network in the world, is likely the centerpiece of your higher ed social media presence. But using it is not the same as having a solid Facebook strategy. First, let me address a frequently asked question: “Should we still be on...

How to Use Twitter to Increase Student Enrollment

by Bart Caylor | Apr 27, 2020 | Blog, Featured, social media

If your school has Twitter accounts, or you’re thinking of breaking into Twitter, it’s good to check your knowledge of the best practices to help increase student enrollment. For starters, let’s talk about what doesn’t work … Twitter with no strategy....