Need to Drive Up Enrollment? Connect College Marketing with What Students Really Want

Need to Drive Up Enrollment? Connect College Marketing with What Students Really Want

I can’t think of a better way to amp up your college marketing efforts than to focus your messaging on outcomes. Outcomes aren’t just part of the narrative about college. They’re the whole point. Focusing on outcomes means drawing a straight line from where your...
The Future of College Marketing: Virtual Reality and Augmented Reality

The Future of College Marketing: Virtual Reality and Augmented Reality

Virtual reality (VR) and augmented reality (AR) aren’t exactly new anymore, but these technologies are still full of innovative college marketing potential. Let’s check your knowledge. How might your institution stand out with VR and AR? First off, let’s go over the...
Enrollment Marketing Copy: The Key to Motivating Prospective Students

Enrollment Marketing Copy: The Key to Motivating Prospective Students

In enrollment marketing, it’s not just what you say. It’s how you say it. Let’s explore how to make your enrollment marketing copy powerful and attractive to new students. Enrollment marketing copy is the center of every marketing message.  Even if it’s just your...
Strategies for Using Facebook in College Marketing

Strategies for Using Facebook in College Marketing

Facebook, the most popular social network in the world, is likely the centerpiece of your higher ed social media presence. But using it is not the same as having a solid Facebook strategy. First, let me address a frequently asked question: “Should we still be on...
How to Use Twitter to Increase Student Enrollment

How to Use Twitter to Increase Student Enrollment

If your school has Twitter accounts, or you’re thinking of breaking into Twitter, it’s good to check your knowledge of the best practices to help increase student enrollment. For starters, let’s talk about what doesn’t work … Twitter with no strategy....