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The Future of College Marketing: Virtual Reality and Augmented Reality

The Future of College Marketing: Virtual Reality and Augmented Reality

by Bart Caylor | Jun 29, 2020 | Blog, Featured, Higher Ed Marketing, Ideas, Inbound Marketing

Virtual reality (VR) and augmented reality (AR) aren’t exactly new anymore, but these technologies are still full of innovative college marketing potential. Let’s check your knowledge. How might your institution stand out with VR and AR? First off, let’s go over the...
Enrollment Marketing Copy: The Key to Motivating Prospective Students

Enrollment Marketing Copy: The Key to Motivating Prospective Students

by Bart Caylor | Jun 15, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies, School Websites

In enrollment marketing, it’s not just what you say. It’s how you say it. Let’s explore how to make your enrollment marketing copy powerful and attractive to new students. Enrollment marketing copy is the center of every marketing message.  Even if it’s just your...
Strategies for Using Facebook in College Marketing

Strategies for Using Facebook in College Marketing

by Bart Caylor | May 4, 2020 | Blog, Featured, social media

Facebook, the most popular social network in the world, is likely the centerpiece of your higher ed social media presence. But using it is not the same as having a solid Facebook strategy. First, let me address a frequently asked question: “Should we still be on...
How to Use Twitter to Increase Student Enrollment

How to Use Twitter to Increase Student Enrollment

by Bart Caylor | Apr 27, 2020 | Blog, Featured, social media

If your school has Twitter accounts, or you’re thinking of breaking into Twitter, it’s good to check your knowledge of the best practices to help increase student enrollment. For starters, let’s talk about what doesn’t work … Twitter with no strategy....

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Bart Caylor

Recent Posts

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317-985-7375

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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

TWITTER

I challenge you as enrollment and higher education marketers to generate content that answers the questions people have. You can generate a lot more leads with a lot less money. Find out how. https://t.co/EWHlEPIDFW https://t.co/IPruH6j3iM


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1 hour ago

If there were one thing I wish more private #colleges and #universities were doing, it’s #textmessagemarketing. So few schools are doing it, and if they are, they’re often not doing it well. Here’s a text message marketing starter guide to get you going. https://t.co/6OmEZCpcR8


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17 hours ago

@JaimeHuntIMC: Now is the time to start thinking outside the box. This is marketing’s time to shine, our time to show leadership and to show the ROI of our work. Thanks to @bartcaylor for this opportunity to be on the Higher Ed Marketer podcast! https://t.co/rWRcDZVDfJ



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1 day ago

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