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Marketing Personas for Higher Education

Marketing Personas for Higher Education

by Bart Caylor | Feb 3, 2020 | Blog, content marketing, Featured, Higher Ed Marketing

There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money for higher education marketing teams. Don’t get me wrong. Knowledge is power—you need good data sets to...

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Bart Caylor

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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Working from home and sitting through nonstop Zoom meetings can really wear on your sense of well being. If you’re feeling the pressure, check out these insights on maintaining your mental health with productivity: https://t.co/pMiAK4qlfH #hesm #higheredmarketing #ismarketing https://t.co/TUAeQ1eone


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9 hours ago

Name buying services like Encoura are valuable resources for enrollment marketing. Here’s how to use the data more effectively. https://t.co/SLtQcSrMAf #casesmc #HEmkting #emchat #hesm https://t.co/xwbDdKM12n


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14 hours ago

Have you tried video email yet to shepherd prospective students through application and enrollment? Here are 5 ways to use it. https://t.co/zbCKp9H19k #casesmc #HEmkting #emchat #hesm https://t.co/ZGyBEM4In9


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