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Marketing Personas for Higher Education

Marketing Personas for Higher Education

by Bart Caylor | Feb 3, 2020 | Blog, content marketing, Featured, Higher Ed Marketing

There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money for higher education marketing teams. Don’t get me wrong. Knowledge is power—you need good data sets to...

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Bart Caylor

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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@insidehighered outlines the @AMA_Marketing Symposium – #brand differentiation, #website usefulness, listening to students, and embracing transparency. Here’s more from Marketers Must Work Smarter, Not Harder. #marketing #highered https://t.co/qKzvOcpelf https://t.co/68E0jNuuQz


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3 hours ago

I’ve said many times that traditional marketing and digital marketing must go hand-in-hand. Especially during the pandemic, #directmail has proven to have a high ROI. It complements your #digital strategy and so much more. https://t.co/jyHZshgzf6 https://t.co/S4OLej44du


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8 hours ago

I recently posted a #blog about the effectiveness of #TikTok in #highereducation marketing. This article by @EduWebMarketing not only highlights how to use it, but gives some great, effective examples. https://t.co/kytTlPtUBe https://t.co/JmiMqXWoD9


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1 day ago

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