by Bart Caylor | Dec 11, 2023 | Marketing Trends, Blog, Featured, Future of Higher Ed, Tools, Teams
Anyone who’s followed me through 2023 knows I’ve been beating the drum for higher ed marketers to try out different AI applications, but one that’s particularly stood out to me is Fireflies.ai. First, let’s get this out of the way — I’m not affiliated with the folks...
by Bart Caylor | Dec 18, 2023 | Featured, Strategies, Tools
Brand authenticity is almost always on the top of the list of values that resonate with young students. How can you stay deeply authentic while embracing ChatGPT for higher education? You may feel that using AI-enhanced tools is “cheating” or somehow inauthentic when...
by Bart Caylor | Jan 15, 2024 | Branding, Marketing Strategies, Blog, Featured, Future of Higher Ed, Tools
As the advancement of AI technology gains momentum, higher ed brands may face a new kind of cyber threat in deepfake attacks. I’m a big proponent of using AI applications to take the busy work out of higher ed marketing. Unfortunately, some bad actors have weaponized...
by Bart Caylor | Jan 22, 2024 | Branding, Featured
It’s a sober topic. But as the breadth of the psychological damage done by the COVID-19 pandemic becomes clearer, trauma-informed marketing will not only be the smart thing for higher ed marketers, but it will also be the right thing to do. In recent years, the...
by Bart Caylor | Jan 29, 2024 | Blog, Featured, Future of Higher Ed, Tools, Teams
I’ve seen and heard quite a few people in the higher ed community voice the sentiment that AI and authenticity can’t coexist. But we are not free-range chickens, and content generated with the help of AI tools is not “inorganic.” I wrote a LinkedIn post in late 2023...
