by Bart Caylor | Jun 26, 2025 | Enrollment, Featured, Higher Ed Marketing, Strategies
Higher education is no longer about lecture halls and textbooks. Today, students want a more dynamic and applicable educational experience. Take gap year programs for example, these are programs that many high school graduates seek. In fact, rising interest in these...
by Bart Caylor | May 20, 2024 | Marketing Strategies, social media, Featured, Strategies
Generation Z doesn’t want to be sold to. They want to understand your values, your goals, and why you do what you do. Which means in order to go viral or start trending, the social media strategies you implement need to tell a story. In a previous blog, we...
by Bart Caylor | Jul 15, 2024 | Featured, Websites
A good program page should captivate potential students, address their key questions and concerns, build trust, and make the student feel confident that this program is the right choice for achieving their goals. Yet, many institutions simply put information about...
by Bart Caylor | Oct 24, 2024 | Featured, Ideas, Strategies, Podcast, Teams
In a bold move, Purdue University has restructured its marketing department into an in-house agency, now known as Purdue Brand Studio. This strategic transformation aims to elevate the university’s storytelling capabilities and align creative efforts with...
by Bart Caylor | Nov 14, 2024 | Featured, Ideas, Future of Higher Ed, Strategies, Podcast, Teams, Leveraging AI
If there is anything I know for sure, leadership in higher education is more critical than ever. Colleges and universities are facing new challenges from every angle: shifting student demographics, digital learning transformations, evolving workforce needs, and a...
