Reaching Generation Z with BombBomb [Product Review]

by Bart Caylor | Mar 11, 2019 | Marketing Strategies, Blog, Featured

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post! [Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little...

How to Train Student Brand Ambassadors

by Bart Caylor | Apr 1, 2019 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Strategies

Education marketing is at its best when your brand’s messaging is inside of you and your student body. Check out these ideas on training student brand ambassadors. As a private college, university, or independent school, you probably have a student activity or...

Content Curation for Education: What Kinds of Content Should Education Brands Curate?

by Bart Caylor | Apr 8, 2019 | content marketing, Blog, Featured

Content curation for education and enrollment marketing is a must-have in your content marketing strategy. But what kinds of content should you curate? To be successful at content marketing for your educational institution, you’ve got to publish a lot of quality...

Two Things about Gen Z Prospective Students Every Marketer Must Know [New Study]

by Bart Caylor | Apr 22, 2019 | content marketing, Blog, Featured, Future of Higher Ed, Generation Z

Higher ed enrollment marketers have had their sights set on Millennials for a while now. But it’s time to change your strategy to reach Gen Z prospective students. According to William Strauss and Neil Howe, authors of Millennials Rising, Millennials are anyone born...

Marketing to Multiple Generations

by Bart Caylor | Jun 22, 2020 | Blog, Featured, Higher Ed Marketing, Future of Higher Ed, Generation Z

With every generation, education marketers must consider changes in culture. Especially when marketing to multiple generations, you’ve got to mark the cultural differences well. For years, Millennials have dominated the minds and strategies of education and enrollment...