by Bart Caylor | Aug 5, 2019 | Websites, Blog, Featured, School Websites
Irresistible content is the cornerstone of any inbound education marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school. As an education marketing agency, we advise schools...
by Bart Caylor | Sep 3, 2018 | Websites, Marketing Campaigns, Blog, Featured, Advancement
Capital campaign microsites are critical to any well-designed capital campaign marketing strategy. Here are five pages you should consider for your microsite. Let’s start off by getting on the same page about what a microsite is exactly. A microsite is an...
by Bart Caylor | Sep 10, 2018 | Blog, Featured, School Websites
There’s a big change coming to WordPress — Gutenberg. Let’s dive into what you need to know right now about this innovative approach to the CMS we’ve come to depend on and love. WordPress is by far the most popular website platform in the commercial market. According...
by Bart Caylor | Sep 17, 2018 | Blog, Featured, School Websites
Last week we talked about the big news around WordPress’s 5.0 and the new Gutenberg editor. So how is this going to help or hurt your SEO efforts? One of the first concerns education marketers will have over the changes coming in WordPress 5.0 and the new Gutenberg...
by Bart Caylor | Sep 23, 2019 | Marketing Strategies, Websites, Blog, Featured, School Websites, Websites
Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for your visitors to use. When you and I go to a website, we’ve only got one thing in mind: Find the answers to our questions....