by Bart Caylor | Dec 2, 2022
Team Caylor Solutions may be Indiana-grown, but this crack team of marketing pros comes from [basically] everywhere to apply our skills to your education marketing needs. Meet Us Who We Are The Team Bart Caylor President With a 35-year background in design,...
by Bart Caylor | Dec 5, 2022 | Branding, Blog, Featured, Higher Ed Marketing, Books
If you’ve swiped through TikTok more than a few times, you’re probably aware of the Savannah Bananas, a wacky, fun-loving baseball club out of Georgia. This entertaining bunch of (legitimate) ball players incorporates hilarious antics into each game. And the goofiness...
by Bart Caylor | Feb 9, 2023 | Featured, Podcast, Tools
Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today, but it is far from easy to implement. The DEI Viewfinder is a practical tool that can help make this difficult goal a reality for you and your marketing team. Marketing...
by Bart Caylor | Feb 24, 2025 | Featured, Future of Higher Ed, Strategies, Tools, Leveraging AI
Overcoming fear of AI in marketing is essential for higher ed professionals adapting to the rapid changes of generative AI. There’s a natural tendency to resist change, especially when it disrupts our confidence in how things are done. AI is evolving rapidly, and...
by Bart Caylor | Mar 16, 2023 | Featured, Podcast, Tools
Everyone wants to be treated as an individual. But especially for Generations Z and Alpha, school website personalization is an indispensable tool for cultivating prospective students for your comm flow. In previous conversations on The Higher Ed Marketer podcast,...
