by Bart Caylor | Jan 10, 2022 | Marketing Strategies, content marketing, Blog, Featured
Simple concepts like message placement can mean the difference between success and frustration. In other words, be where your target audience is. I’ve been in the higher ed marketing space for a long time now. One of the things I love about this industry is how fast...
by Bart Caylor | Nov 28, 2024 | Featured, Future of Higher Ed, Podcast, Tools, Leveraging AI
The era of artificial intelligence is here, and the need for generative AI training has never been greater for higher ed marketing teams. Attracting and recruiting prospective students in today’s higher education landscape is no small feat. With declining enrollment...
by Bart Caylor | Apr 30, 2018 | Uncategorized, Marketing Strategies, Websites, Enrollment, School Websites
Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...
by Bart Caylor | Mar 19, 2021 | Blog
It’s Friday and the sun is shining! Let’s take a look at the best higher education marketing content of the week. From the broader world wide web of information: 7 Ways to Create Scroll-Stopping Visual Content for Social Media from Convince and Convert....
by Bart Caylor | Apr 16, 2021 | Blog
As we close out this week, I wanted to recap some of the best higher ed marketing content we’ve been reading and producing this week. From the greater World Wide Web of information: Featured Snippets: 15 Proven Strategies to Rank in Position Zero from SEO Sherpa. This...
