by Bart Caylor | Dec 4, 2023 | Marketing Strategies, Enrollment, Blog, Featured, Higher Ed Marketing
One amazing way to maximize your brand authenticity is to begin a student ambassador program. Authenticity, of course, is one of the most prized values of Gen Z prospective students. While they’re still very young, it looks like authenticity will still be in vogue...
by Bart Caylor | Jun 3, 2024 | Featured, Future of Higher Ed
Artificial Intelligence has quickly become a hot topic within the last year. But many don’t understand the technology behind their brilliance—large language models! These AI tools are redefining how we understand and generate text. If you’ve been exploring how AI...
by Bart Caylor | Nov 28, 2022 | Featured, Strategies
Lead generation campaigns can cause any higher ed marketer to start biting their nails. As the name suggests, these marketing campaigns are designed to bring in leads that can then be cultivated into enrolled students. Uncertainty is a part of their nature as you...
by Bart Caylor | Apr 28, 2025 | Marketing Strategies, Websites, Featured, Strategies
If you’re serious about boosting enrollment, it’s time to turn your college website into a lead generation tool. It shouldn’t just look good. It should work hard. If your school’s site is still functioning like a digital brochure—a place to park announcements,...
by Bart Caylor | May 9, 2024 | Marketing Strategies, Featured, Future of Higher Ed, Strategies, Podcast
In the ever-evolving landscape of higher education marketing, marketing to generation alpha and their influencers is crucial. Different generations are beginning to have an increase in educational influence. This creates quite a complicated mix of target audiences...
