Event Marketing Ideas for Colleges: Whether your next event is going to be an open house, campus visit, alumni reception or bestowing an honorary doctorate on academy-award winner Meryl Streep, the 86th annual Academy Awards provided some event marketing ideas for...
Every institution has the challenge of sharing their success in university marketing. But, by letting everyone know your success and promoting it internally, you can help guide the future discussions and understanding of your department’s work and...
Is Your Enrollment Marketing Just as Awesome? I had a chance to watch The Lego Movie a few weeks ago with my kids. I was struck not only with how well it was done, but the fact that such a movie had not previously been created. Here are four take aways that I think...
Who Are You? The brand story – the unique essence and distinctive of your institution – is often one of the most valuable assets in education marketing. Many institutions present too many portrayals of their institution…many times at the price of confusion to...
Netflix Type Engine for Higher Ed Marketing? In Friday’s Chronicle of Higher Education, Jonah Newman wrote an excellent article entitled Netflix-Like Algorithm Drives New College-Finding Tool. He describes the process of the creation of a web algorithm developed...
Image via Adobe Stock You Are Unique Every campus in higher education has a unique story. While it is easy to see yourself as one of many, every campus and every institution has its own offering, a specific benefit, and something that will cause the like- minded to...
